Sending a booking request

When you've found an influencer that you want to work with, click Create a booking request.


If you haven't included address information in Settings yet, you'll be asked to add this information before the booking page appears.

Creating a Booking Request

The booking page will give you the option of writing a customized brief or choosing a brief template that you can quickly fill in.

Choose your preference by selecting one of the three tabs at the top of the booking request. You can choose:

  1. I want the influencer to feature my product
  2. I want the influencer to feature my app/service
  3. Free-style - write a customized brief

If you choose the first two options, the templates, you will be asked to select the appropriate responses to questions concerning your collaboration goals, the social media channel(s) you would like sponsored content to be posted in, delivery dates, and budget. 

If you choose the third option, the customized brief, you will be asked to write your own brief that includes your collaboration expectations and goals, delivery dates, and budget.

Templates (option 1 and 2):

Follow these steps if you've elected to use templates. If you choose to write a custom brief, skip to Freestyle Brief.

Goals

Your goals tell influencers what you want to achieve in collaborating with them. You will be asked to select 1 response in 3 categories: Awareness, Consideration, and Conversion. Select a response.

If you select Other (specify), a message box will appear and you will be asked to type in your response. 

Note: the responses may vary between the two templates, depending on whether you chose option 1 or 2, so make sure you have selected the correct template for your collaboration. The first tab is for product features, and the second tab is for app/service features. 

After selecting your response, click Next: Channels

Channels

You will be asked to select the social media channel(s) that you would like the influencer to publish content in. The channel(s) will be pre-selected, and the selections will depend on the channel(s) that the influencer has connected to his/her profile. 

Deselect the channel(s) you don't want content published in. 

If the influencer has one social media channel connected to his/her profile, that channel will already be selected, and you will not have to de-select anything.

After you select the channel(s), click Next: the Brief

Brief

The brief will give the influencer the details for the collaboration. There will be 10 questions to respond to. 

  1. Number of postings - select the number of postings you would like the influencer to publish
  2. How long the post(s) should remain on the influencer's channel(s) (if applicable) - tell the influencer how long he/she should keep the post live 
  3. Sendout/Product Access - let the influencer know whether you are sending a product to him/her, attaching images of your product or explaining how to gain access to your app/service
  4. Image(s) / Video(s) - you will either choose to give the influencer freedom to design the image/video being posted or provide specific details on how you would like the image/video to be featured
  5. Caption - similar to above, you will either allow the influencer to write the image/video caption or provide a caption for the influencer to post
  6. Hashatgs - provide the hashtags you would like displayed with the image/video
  7. Upload Files (optional) - upload any necessary files. If you are not sending a product, but you are attaching images/videos, upload them here
  8. Additional Information - if there is anything else you would like to add to your brief, write it in the message box
  9. Content Review - let the influencer know whether you'd like to review the post's content before it's published
  10. Disclosing Sponsored Content - the influencer is encouraged to disclose all sponsored content. If you have questions or concerns about this, visit your local government website for rules and regulations 

After completing the brief, click Next: Delivery Date

Delivery Date

Select the date you would like the influencer to publish the post by. If you are sending the influencer a product, take into account the time it takes to deliver the product. 

If you want the influencer to publish more than 1 post, select the date you would like the last post to be published by.

After selecting a delivery date, click Next: Budget

Budget

The budget is the average fee the influencer is charging to publish one post.

You will be asked to type in the budget you are willing to pay the influencer for the collaboration. You are free to offer a lower or higher amount based on the scope of the booking. It is up to the influencer whether they will accept the deviation from average fee. 

Note: The fee that is displayed will be approximate if your display currency differs from the influencer's selected payment currency. The fee will be in the equivalent amount based on the exchange rate for that day. Our exchange rate is based on data provided by Yahoo Currency Converter. The exchange rate will not be locked in until the influencer accepts the booking request. 

Also note that depending on your bank/payment method, there may be applicable conversion fees. To learn more about exchange rates and conversions, click here. To learn more about how to change your display currency, click here

After typing in your budget, click Finish and select Next: Payment and Summary

Review and Send

You will be asked to review the content of your booking request. Double check the brief, delivery date, and budget. 

Note: if your display currency differs from the influencer's selected payment currency, the budget will indicate two prices. The larger of the two will be in your display currency, based on the day's exchange rate, and the smaller will be the approximate fee in the influencer's selected payment currency. 

Before sending the booking request, you will need to add your credit card. Your card will not be charged until the influencer accepts the booking request.

If everything is in order, select Post Booking Request

The influencer will be notified of your booking request and will have 7 days to accept or decline it before it expires.

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Freestyle Brief (option 3):

Follow these steps if you have chosen to write a customized brief. If you chose the templates, skip over to Follow Up On Booking Requests.

Brief

Provide a description of what you want the influencer to do and what you want to accomplish with the booking. Let the influencer know how many postings you want published, how long the post should remain up, details about the product you would like featured and any other pertinent information you think the influencer might need for a successful collaboration. 

Have a look at our brief checklist for guidance on how to write a sharp brief.

After writing your brief, click Next: Delivery Date

Delivery Date

Set the date you'd like the influencer to complete the booking. If you state in your brief that you want the influencer to post content multiple times over a period of time, set the date to the day you want the influencer to post the last piece of content. 

After selecting the delivery date, click Next: Budget

Budget

The influencers' average fee is what they want to get paid for publishing content across their channels once. You are free to offer a lower or higher amount based on the scope of the booking. It is up to the influencer whether they will accept the deviation from average fee. 

Note: The fee that is displayed will be approximate if your display currency differs from the influencer's selected payment currency. The fee will be in the equivalent amount based on the exchange rate for that day. Our exchange rate is based on data provided by Yahoo Currency Converter. The exchange rate will not be locked in until the influencer accepts the booking request. 

Also note that depending on your bank/payment method, there may be applicable conversion fees. To learn more about exchange rates and conversions, click here. To learn more about how to change your display currency, click here

After typing in your budget, click Finish and Next: Payment and Summary

Review and Send

You will be asked to review the content of your booking request. Double check the brief, delivery date and budget. 

Note: if your display currency differs from the influencer's selected payment currency, the budget will indicate two prices. The larger of the two will be in your display currency, based on the day's exchange rate, and the smaller will be the approximate fee in the influencer's selected payment currency. 

Before sending your booking request, you need to add a credit card. We do not charge the card before the influencer accepts the booking request. 

If everything is in order, click Post Booking Request

The influencer will be notified of your booking request and will have 7 days to accept or decline it before it expires.

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Follow Up On Booking Requests

You and the influencer can send messages to each other and agree on potential changes in brief, budget, and delivery date before the influencer accepts the booking request. You may apply changes to date or budget by clicking the edit button. You can cancel booking requests when the status is Pending, but once the influencer accepts the booking request, you can no longer cancel it. Pending booking requests automatically expire after 7 days if the influencer does not respond by accepting or declining your request.

When the booking is accepted by the influencer, the Visa/Mastercard you added will be charged automatically for all amounts below €100. For amounts over €100, you will have to confirm the funding of the booking. A 5% service fee is added to the charge. The funds are placed in an escrow account with our payment provider, Mangopay, where they are kept safe without you or influencer being able to access it. The influencer's address will appear on the booking if you need to send them a product, and the communication about the job can continue through messages within the booking.

When the booking is completed, you will release the payment to the influencer by clicking Mark as Completed on the booking. The funds will then automatically be transferred to the influencer. 

You will both be asked to give each other a review that will be visible on your profiles. inzpire.me is built on trust, so it’s important to give honest and fair feedback. Learn more about reviews here

Have any questions? Send us a chat!

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