If you plan to reuse the content influencers generate in your campaign on your social media channels, newsletter or emails, prints, websites, apps, or ads, you must indicate what Content Usage Rights you'd like to have in your brief.
In the brief step of the campaign creation process, you'll be able to choose between three types of Content Usage Rights: (1) Full Usage Rights, (2) Two-Year Usage Rights, and (3) No Usage Rights.
If you indicate that you would like Full Usage Rights of the content created in your campaign, you will be able to reuse the content in perpetuity.
If you indicate that you would like Two-Year Usage Rights of the content created in your campaign, you will be able to reuse the content for 2 years from day the content is added to Deliverables.
If you indicate that you would like No Usage Rights, you cannot reuse any of the content created in your campaign.
When an influencer accepts your booking request, the influencer accepts the Content Usage Rights you've selected for your brief.
In the Content Library, you'll be able to view what Content Usage Rights you have for each image.
Have any questions? Send us a chat!