Brands use Insights: Audience Demographics to search for creators who have followers in their target audience. Working with creators who have the right audience can help them reach relevant consumers. To attract a brand's interest, it's important that your Audience Demographics are accurate and up-to-date! 

To view your creator's Audience Demographics, click Switch Account in the sidebar menu. Then, select a creator.  

Click on the creator's Username in the top right-hand corner of the page. Select View Profile from the dropdown.  

Below the photo portfolio, click on the Insights tab. Here, you'll find your creator's Audience Demographics, which can be filtered by location and age.

The creator's Audience Demographics are based on a statistical analysis of their followers. If you notice that the analysis is inaccurate, you can edit it by uploading their Audience Demographics from Instagram Insights.

To edit your creator's Audience Demographics, click on here in the description at the top of the page. You'll be redirected to a page where you can upload their Audience Demographics from Instagram Insights. 

To approve your edits, we require you to upload 6 screenshots of your Audience Demographics: (1) Top locations - Countries, (2) Top locations - Cities, (3) Age range - All, (4) Age range - Women, (5) Age range - Men, and (6) Gender.

How to Find Instagram Insights Screenshots

Your creator must have an Instagram Business account to upload Instagram Insights. 

To find their Instagram Insights:

  • Click on the Menu in the top right-hand corner of the page. Select Insights.
  • Click on the Audience tab.

Here, you'll find their Audience Demographics for Instagram. 

Before taking any screenshots, tap on a graph to reveal the percentages of your audience demographics. Take the 6 screenshots specified above by using the filters at the top of each graph.

Upload the screenshots on by clicking Upload Insight Image next to the correct image name.

Your Audience Demographics will be reviewed by our team. You'll receive a response within 48 hours.

Have questions? Send us a chat!

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