To access Reporting, click on Reporting in the sidebar menu.
You'll be given the option to select one or more campaigns to analyze for your report. By default, your most recent campaign will be selected.
To add campaigns to your report, use the Select Campaign dropdown and choose the campaigns you want to add.
To remove a campaign, click on the X next to the campaign you want to remove.
Once you set the filters, you'll get an overview of the following:
- Number of creators: Total number of creators who have accepted, delivered, or completed the bookings in the selected campaigns.
- Pieces of content: Number of content delivered so far in the campaigns.
- Creator acceptance rate: The percentage of creators who accepted your booking requests in the campaigns.
- Active bookings: Total number of accepted or delivered bookings that haven't been marked as completed.
- Completed bookings: Total number of completed bookings in the campaigns.
- First content published: Date the first content was published in the campaigns.
- Last content published: Date the most recent content was published in the campaigns.
- Budget pending: Total budget of pending booking requests. This will decrease when a creator accepts or declines the booking, or when the booking is cancelled or expired. Note: Booking requests expire after 7 days if a creator doesn't respond to it.
- Budget committed: Total budget of accepted booking requests that haven't been paid out to creators. This will decrease when the creators are paid. If the campaign has the "multiple payments" option enabled, this will decrease every time a payment is made.
- Budget spent: Total budget paid to creators so far in the campaigns. This will be 0 until a payment is released to a creator. If the campaign has the "multiple payments" option enabled, this will increase every time a payment is made.
- CPM on budget spent: This CPM (cost per mille) metric is calculated by dividing the total budget spent by the total impressions, multiplied by 1,000. This metric will be skewed until all payments have been made to creators in the campaigns.
- Total number of followers: Total followers the creators had while participating in the campaigns. This uses the creators' follower count 7 days after their last content was delivered. As a result, it can't be calculated when selecting multiple campaigns.
- Total engagements: Total number of engagements (likes and comments) generated for the campaigns.
- Total reach: Total number of unique users that saw the creators' content in a campaign. Unique users can't be pinpointed when selecting multiple campaigns. If you select more than one campaign, this metric can't be calculated.
- Average engagement rate: Average engagement rates of all posts in the campaigns. Because engagements aren't measured in stories, they're not included in this metric.
- Total impressions: Total number of times the creators' content was viewed in the campaigns.
- Average engagement rate on reach: Average engagement on reach of all posts in a selected campaign. Because engagements aren't measured in stories, they're not included in this metric. Unique users (reach) can't be pinpointed when selecting multiple campaigns. If you select more than one campaign, this metric can't be calculated.
You'll also notice two graphs. The content type distribution breaks down the how often each type of content was produced in the campaigns.
The impressions by content type breaks down how many impressions you've received per content type.
Below the content performance metrics, you'll be able to use the Most Recent, Highest Reach, and Highest Engagement Rate tabs to see the most recent content published in the campaigns. You'll also see the content with the highest reach and engagement rate.
Under Content Performance, there's a chart with 3 tabs: Posts, Stories, and IGTV. By using the tabs, you can see how every type of content in the campaigns performed.
You'll also be able to see when the content was posted during the campaigns. Use the checkbox next to Posts, Stories, or IGTV to control what timeline you want to see or hide.
Lastly, at the bottom of your report, you'll find another chat that breaks down how every creator in the campaigns performed.
To learn more about how you can use these metrics to improve your campaigns, click here.
Have any questions? Send us a chat!