You can view the real-time status and performance data of all your campaigns in your Reports dashboard.

How to access Reporting

To access Reporting, click on Reports in the sidebar menu. You can filter by one or more campaigns to control which report you see.

Once you’ve selected your campaigns, you'll see 4 different sections:

Overview: A summary of the most important highlights from your campaigns, including core metrics like reach and CPM, plus performance and content highlights.
Performance: A deep-dive into all the performance metrics, including distribution, demographics, and video performance.
Content: A closer look at the content, including a publishing timeline to visualise when content was published, and a content performance table to better understand how each piece of content performed.
Creators: A further analysis and comparison of each creators performance.

What metrics we track

All of our metrics come directly from official social media APIs. The metrics we are able to fetch vary between each media type, and what is made available to us via the APIs.

Distribution metrics

Metric	Instagram Post	Instagram Reel	Instagram Story	TikTok Video	Snapchat Snap	YouTube Video
Reach	✅	✅	✅	✅	✅	❌
Impressions	✅	✅	✅	✅	✅	✅
Gender distribution	✅	✅	✅	✅	✅	✅
Age distribution	✅	✅	✅	✅	✅	✅
Country distribution	✅	✅	✅	✅	✅	✅

Engagement metrics

Metric	Instagram Post	Instagram Reel	Instagram Story	TikTok Video	Snapchat Snap	YouTube Video
Engagement rate	✅	✅	❌	✅	❌	❌
Engagements	✅	✅	❌	✅	✅	✅
Likes	✅	✅	❌	✅	❌	✅
Dislikes	❌	❌	❌	❌	❌	✅
Comments	✅	✅	❌	✅	❌	✅
Saves	✅	✅	❌	❌	❌	❌
Shares	✅	✅	✅	✅	✅	✅
Replies	❌	❌	❌	❌	✅	❌
Screenshots	❌	❌	❌	❌	✅	❌

Video metrics

Metric	Instagram Post	Instagram Reel	Instagram Story	TikTok Video	Snapchat Snap	YouTube Video
Total view time	❌	✅	❌	✅	✅	✅
Average view time	❌	✅	❌	✅	✅	✅
Total plays	❌	✅	❌	❌	❌	❌
First plays	❌	✅	❌	❌	❌	❌
Replays	❌	✅	❌	❌	❌	❌
Two second views	❌	❌	❌	✅	❌	❌
Six second views	❌	❌	❌	✅	❌	❌
Video completion rate	❌	❌	❌	✅	❌	❌
Long impression rate	❌	❌	❌	❌	✅	❌

Navigation metrics

Metric	Instagram Post	Instagram Reel	Instagram Story	TikTok Video	Snapchat Snap	YouTube Video
Navigations	❌	❌	✅	❌	✅	❌
Taps forward	❌	❌	✅	❌	✅	❌
Taps back	❌	❌	✅	❌	✅	❌
Exits / Swipe downs	❌	❌	✅	❌	✅	❌

Metrics definitions

Distribution metrics

Reach: The number of unique users who have seen the content at least once.
Impressions: The total number of times the content was displayed, including multiple views by the same user.
Gender distribution: The percentage breakdown of viewers by gender.
Age distribution: The percentage breakdown of viewers by age group.
Top Country distribution: The percentage breakdown of viewers by country.

Engagement Metrics

Engagement Rate: The percentage of viewers who interacted with the content. How it's calculated depends on the channel
- Instagram: engagements / reach * 100
- TikTok: engagements / views * 100
- Snapchat: engagements / reach * 100
- YouTube: engagements / views * 100
Engagements: The total number of interactions on the content, including:
- Likes: Users who liked the content.
- Dislikes: Users who disliked the content.
- Comments: Total number of comments left on the content.
- Saves: Number of users who saved the content for later.
- Shares: Number of times the content was shared with others.
- Replies: Number of direct responses to the content.
- Screenshots: Number of times users took a screenshot of the content.

Video Metrics

Total View Time: The cumulative amount of time viewers spent watching the content.
Average View Time: The average time a user spends watching the content per view.
Total Plays: The total number of times the content was played, including replays
- First Plays: The number of unique times the content was played for the first time.
- Replays: The number of times users rewatched the content.
Two Second Views: The percentage of views lasting at least 2 seconds.
Six Second Views: The percentage of views lasting at least 6 seconds.
Video Completion Rate: The percentage of viewers who watched the content in full.
Long Impression Rate: The percentage of impressions where users watched for an extended duration, rather than quickly skipping.

Navigation Metrics

Navigations: The number of actions viewers took while watching the content
- Taps Forward: The number of times users skipped ahead to the next post or section.
- Taps Back: The number of times users went back to rewatch a previous section.
- Exits / Swipe Downs: The number of times users exited the content before finishing it.

Questions? Send us a chat!

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