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Approval criteria for creators
Approval criteria for creators

After creating an account, profiles will be reviewed before being approved for our platform.

Updated over a week ago

In order for your profile to be visible on, your social media profiles must meet our platform guidelines.

Why are guidelines important?

Brand safety is an important matter to brands. They want to protect themselves from anything that can potentially damage their image or reputation. That’s why we have these platform guidelines in place. They help ensure brands can confidently and safely work with creators on to reach their goals.

Platform guidelines

Your profile will be reviewed for follower size, country base, brand safety, AND quality in the approval process.

Follower size

You need to first meet our minimum follower size. You must have:

  • A minimum of 3,000 followers on your Instagram account, or

  • A minimum of 3,000 followers on your TikTok account, or

  • A minimum of 3,000 fans on your Facebook Page, or

  • A minimum of 3,000 readers on your Website Blogs in the last 7 days, or

  • A minimum of 3,000 subscribers on YouTube.

Audience location

You must also have a minimum base of followers from your own country, and this base depends on the total number of followers you have, based on these requirements:

  • Less than 5,000 followers, 60% from your country

  • Between 5,000-20,000 followers, 50% from your country

  • Between 20,000-40,000 followers, 40% from your country

  • Between 40,000-75,000 followers, 30% from your country

  • Between 75,000-100,000 followers, 25% from your country

  • Between 100,000-250,000 followers, 20% from your country

  • Between 250,000-500,000 followers, 15% from your country

  • More than 500,000 followers, 10% from your country

Profile & content quality

If you meet our minimum follower size and base, your profile will then be reviewed for brand safety, content quality, creativity, and more. Some of our quality guidelines are as follows:

  • Your audience doesn’t have any signs of fake followers or bots. Those with fake followers engage in fraudulent behavior. Your audience must be authentic.

  • Your content is good quality. Quality images and videos have good composition, resolution, and light. Captions should be well-thought-out.

  • Your content is creative. It’s clear that you take time to create content that’s memorable and unique.

  • You have genuine engagement on your content.

If you have any questions, click on the chat icon to send us a message!

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