In order for your profile to be visible on, your social media profiles must meet our platform guidelines.

Why quality matters to brands

Brand safety is an important matter to brands. They want to protect themselves from anything that can potentially damage their image or reputation.

When brands choose to work with you, you’re essentially working as an extended arm of their brand. So it’s vital that you, the content you create, and the audience you have don't bring any risk to their brand safety.

That’s why we have these platform guidelines in place. They help ensure brands can confidently and safely work with creators on to reach their goals.

Platform guidelines:

Your profile will be reviewed for follower size, brand safety, AND quality in the approval process.

You need to first meet our minimum follower size. You must have:

  • A minimum of 3,000 followers on your Instagram account, or

  • A minimum of 3,000 followers on your TikTok account, or

  • A minimum of 3,000 fans on your Facebook Page, or

  • A minimum of 3,000 readers on your Website Blogs in the last 7 days, or

  • A minimum of 3,000 subscribers on YouTube.

If you meet our minimum follower size, your profile will then be reviewed for brand safety, content quality, creativity, and more. Some of our quality guidelines are as follows:

  • Your audience doesn’t have any signs of fake followers or bots. Those with fake followers engage in fraudulent behavior. Your audience must be authentic.

  • Your content is good quality. Quality images and videos have good composition, resolution, and light. Captions should be well-thought-out.

  • Your content is creative. It’s clear that you take time to create content that’s memorable and unique.

  • You have genuine engagement on your content.

  • And more!

How to improve my content:

We have several tips & suggestions that we believe can assist in improving the quality of your content. These are not meant to restrict or limit your creativity in any way and should be applied generally.

  • Focus on quality over quantity - quality content engages!

  • Create unique and memorable visuals for your social media channels - it's important that you find your own style and voice

  • Be consistent with the content you publish by posting frequently and actively

  • Understand your followers and what content they like

  • Pay attention to the composition, resolution, and light of the photos you post

  • Write captions that are both personal and authentic

If you have any questions, click on the chat icon to send us a message!

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