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Disclosing your content as sponsored
Disclosing your content as sponsored

The right way to label sponsored content as a creator

Updated this week

As a creator, it's essential to clearly disclose when your content is sponsored to maintain transparency with your audience, and comply with advertising guidelines.

Here's a quick guide for disclosing sponsored content across popular platforms:

Instagram

  1. Posts & Reels: Write "Advertisement" as the first word of your caption.

  2. Stories: Write "Advertisement" clearly in your image or video.

TikTok

  1. Write "Advertisement" as the first word of your caption.

  2. Enable the content disclosure setting when publishing your TikTok post – learn more here.

Snapchat

  1. Write "Advertisement" clearly in your image or video.

  2. Enable the paid partnership label when publishing each of your sponsored Snaps – learn more here.

YouTube

  1. Say it out loud: Before introducing the brand, product, or service, say “This video is sponsored by {Brand Name}”.

  2. Show it on screen: Add the text “Paid Promotion” or “Advertisement” in clear, legible text against the background for minimum 10 seconds before you introduce the brand, product or service.

  3. Use YouTube’s built-in disclosure: Enable the “Includes paid promotion” toggle when uploading your video – learn more here.

  4. Write it in the description: Start your video description with “Includes a paid promotion with {Brand Name}”.

General tips for effective disclosure

  1. Be clear and simple: Avoid vague terms like “Thanks to [Brand]” or “In collaboration with [Brand]”.

  2. Place it prominently: Ensure the disclosure is visible or audible without requiring extra effort from viewers.

  3. Follow local laws: Check regulations in your country to ensure compliance with advertising guidelines.

  4. Use the language of your content: Write the disclosure in the same language as the content to ensure it’s easily understood by your audience, no matter where they’re from.

By following these steps, you'll build trust with your audience and stay on the right side of the law!

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