When creators sign up, their profiles on inzpire.me work as their Instagram media kits. They're packed full of valuable data and insights that will make it easier for you to find creators for your collaborations!
What are Instagram media kits?
Instagram media kits are digital portfolios that creators use to introduce themselves and their services to you. They share information about who they are and their Instagram in a visual way. They also update automatically, so you can be assured all the data you see if up-to-date.
What insights do your media kits show?
Creators write their About Me to introduce themselves to brands. They also add additional information, such as their location, gender, language, category, and pricing.
At the top of the media kit, you'll find the creators' most recent Instagram posts. By clicking on each, you can see the type of content they typically post, as well as their post's real performance, such as reach, impressions, and engagements.
To understand how creators typically perform, check out the Insights tab. You'll find the creators' average engagement rate and reach of their most recent 50 Instagram posts. You'll also see historic reach and impressions over the last 28 days.
Under Least content performance, you can hover over the bar graph to access more data for individual posts and stories. You'll also find the creators' highest and lowest performing content from their most recent 50 posts.
Creators should publish content regularly to gain followers and keep their existing ones engaged. You can review their Posting Activity to see how many posts and videos they post on average per week.
Audience demographics will indicate whether creators have an audience relevant to your brand.
On the media kits, you'll find where the creators' audience is located (cities and countries). You'll also be able to see their age groups and gender.
Hashtags & Mentions
Creators' hashtags and mentions will give you an idea of what the creators usually post about and whether they've collaborated with any competitors.
You'll want to work with creators who post about topics relevant to your brand - they'll likely have an audience who would be interested in your products. For example, if you're an outdoor hiking brand, you'll want to collaborate with a creator who posts about outdoor hiking topics.
To get a better understanding of how creators typically perform in collaborations, check the Portfolio tab at the top of their media kit.
There, you'll find all their previous collaborations on inzpire.me. They list any reviews they may have received from other brands, as well as the sponsored content and results they generated.
To ensure the creators you collaborate with are aligned with your brand image and tone, check out the Personality tab at the top of the media kit.
You can review the creators' personality traits, which are based on an analysis of their Instagram captions and bios. Learn more about personality traits here.
To get an indication of what payment creators expect for different collaborations, check the Pricing tab at the top of the media kit.
Here, you'll find the creators' price ranges and collaboration offers, including price ranges for a single Instagram post, Instagram packages, YouTube videos, Blog posts, and more! Learn more about price ranges and collaboration offers here.
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