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Evaluate influencers with Creator Profiles
Evaluate influencers with Creator Profiles

Use Creator Profiles to gain valuable insights, and find relevant creators fast.

Updated over a week ago

When creators register to, a Creator Profile is generated. They're packed full of valuable first party data and insights that will make it easier for you to find the right creators for your collaborations - you can think of it like like an influencer CV.

What is a Creator Profile?

An Creator Profile is a digital portfolio that influencers use to introduce themselves and their services to you. They share information about who they are and their social media channels in a visual way. They also update automatically, so you can be assured all the data you see is up-to-date.

What information does a Creator Profile show?

In a Creator Profile there are four main sections, each containing specific information: Profile, Insights, Portfolio and Pricing.


The profile section is the first area of the Creator Profile. It includes a general overview, including the creators name, category, location, available channels, combined audience size, average review score, and a short bio ("About"), where the creator can write a little about themselves.


To understand how the creator typically performs, check out the Insights tab. The specific insights and metrics you'll see will depend on the channel, but you'll typically find the following:

  1. Performance summary: This includes metrics such as average reach, impressions, views, and engagements, for you to better understand the creators overall performance.

  2. Content performance chart: For Instagram and TikTok, you'll be able to access a bar chart that displays performance insights for historical content. This allows you to see the creators performance over time, and determine whether they are consistent.

  • Audience demographics: This includes audience location, audience age, and audience gender insights, which allows you to understand whether the creators content is likely to reach your target audience.


To get a better understanding of how creators typically perform in collaborations, you can check the Portfolio tab at the top of their media kit.

There, you'll find all the creators’ previous collaborations on, and external collaborations if they’ve added any. They list any reviews they may have received from other brands, plus the sponsored content they created.


To get an indication of what payment creators expect for different collaborations, check the Pricing tab at the top of their media kit.

Here, you'll find the creators' price ranges and collaboration offers, including price ranges for a single Instagram post, Instagram packages, YouTube video, and more!

If you'll like to collaborate with the creator, you'll send them a booking request, which will contain the collaboration requirements (e.g. campaign theme, number of contents, timeline, etc.), plus your payment offer.

The creator will then evaluate your proposed collaboration, and either accept, decline, or negotiate the offer.

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