Insights will provide you with creators' audience demographics, such as gender and age, and their top mentions & hashtags.

Audience Demographics

Audience demographics will indicate whether creators have an audience relevant to your brand. For instance, if you have a product available only in the U.S, you'll want to collaborate with a creator who has an audience that's mostly located in the U.S. 

Audience demographics is currently only available for Instagram and Youtube. To locate creators' audience demographics, click on Discover Creators  in the sidebar menu. 

Search for a creator you'd like to collaborate with, then click View Profile. Under the creator's photo portfolio, you'll find 4 tabs. Click on Insights.

Under Insights you'll find the creator's Audience Location and Age.

With Audience location, you'll be able to filter the creator's audience by countries, and cities on YouTube or Instagram using the tabs at the top. 

With Audience age, you'll be able to filter the creator's audience by all genders, female, and male on YouTube or Instagram using the tabs at the top.

Top Hashtags & Mentions

Creators' top mentions and hashtags will give you an idea of what the creators usually post about and whether they have collaborated with any competitors. 

You'll want to work with creators who post about topics relevant to your brand - they'll likely have an audience who would be interested in your products. For example, if you're an outdoor hiking brand, you'll want to collaborate with a creator who posts about outdoor hiking topics.

Under Hashtags, you'll see the top hashtags the creator uses on Instagram.

Under Mentions, you'll see who the creators mention the most on Instagram.

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