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Using our platform Instagram Pricing Calculator
Using our platform Instagram Pricing Calculator

As a creator, learn to price your Instagram collaborations based on your performance using first-party data, and your target CPM range

Updated over a week ago

The Instagram Pricing Calculator on the platform will help you develop a fair pricing strategy based on your estimated performance, and your target CPM range (Cost per Mille, i.e. cost per 1000 impressions).

👋 Note: To access the on platform Instagram Pricing Calculator, you'll first need your Instagram channel connected to your inzpire.me profile.

How to use the Instagram Pricing Calculator

  1. To get to your pricing settings page, click Pricing in your Creator profile, or click the User Menu in the top left of platform, then Pricing, and scroll down to the bottom.
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  2. By default, you'll find a price calculated for 1 Instagram Post. Enter the number of Instagram Posts and/or Stories you’d like to price.

  3. A target CPM range of €25 - €30 (or equivalent in your display currency) is set by default, since it is the average CPM for collaborations on inzpire.me. You can adjust this range if you wish.

  4. Your Instagram Calculator Price, along with some key performance metrics will be calculated on the right-hand side!

How the Instagram Calculator Prices are generated

To generate the Instagram Calculator Prices, we use a CPM based model that takes your estimated performance into account, as well as your target CPM range.

We use first-party Instagram performance data to estimate the total impressions you’re expected to generate for the collaboration.

Selecting your target CPM range

CPM (Cost per Mille) is a measurement used by marketers to measure and compare the cost of different marketing campaigns, including influencer marketing. It measures the cost per 1,000 impressions, i.e. how much it costs for a piece of content to be viewed 1,000 times.

The target CPM range on the Instagram Pricing Calculator indicates the cost of your collaboration. The higher the CPM, the more expensive the collaboration will be.

The target CPM range you choose for a specific collaboration will depend on a number of factors, including;

  1. Your unique qualities, such as content quality, your audience demographics, the level of influence you have, etc.
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  2. Collaboration considerations, such as the relative effort of the collaboration, the brand reputation, etc.

When adjusting your target CPM range, think about your unique qualities, and compare yourself to other creators. We recommend you balance your unique qualities with keeping your fees competitive. It’s important to brands that they offer you a fair price, but if they can collaborate with a creator very similar to yourself for less - they will!

What’s the difference between the Instagram Pricing Calculator on the platform and on your webpage?

Here’s an overview of the main differences and similarities between the Instagram Pricing Calculator on our platform, and the Instagram Pricing Calculator on our webpage:

  1. Both calculators use a CPM based model.
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  2. The calculator on the webpage is available to everyone. You must be registered with inzpire.me to access the calculator on the platform.
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  3. The calculator on the webpage only uses our benchmarks to estimate your performance based on the number of followers you have. The Calculator on the platform estimates your performance based on real, first-party Instagram data. That’s why the Calculator on the platform estimates your performance and calculates prices more accurately.
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  4. You can price any creator with an Instagram Business/Creator account using the Calculator on the webpage. You can only price yourself with first-party Instagram data using the Calculator on the platform.
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  5. Only the Instagram Pricing Calculator on the platform allows you to adjust your target CPM range. The Calculator on the webpage uses a set CPM range of €21 - €26 (or equivalent in the selected currency)
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It’s important to note that the Instagram Calculator Price should be used as a guide only. The Instagram Pricing Calculator was designed to give you a good starting point to help you understand and justify your pricing strategy. The price you ultimately offer and agree on with a brand will come down to more than just your target CPM, and your estimated performance.

Need more Instagram pricing guidance?

If you want some extra insights, tips, and tricks, you can check out this video below:

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