When you create a campaign/brief there are 3 key sections to complete. Our campaign brief process is designed to help you clearly communicate to creators what you expect from them in a collaboration.
Get started by following this process to create a campaign!
👋 Please note: As you write your brief, your progress is automatically saved along the way. This happens each time you edit a field or click to the next section.
Create a draft campaign
Start by creating a draft campaign:
Select Campaigns in the sidebar menu.
Click on Create a Campaign in the top right-hand corner of the page.
Step 1: Initial info
Here is where you can introduce your brand and product or service to creators.
You'll fill in the following information:
Campaign name – this will be visible to creators
Goals – we suggest selection 1-2 goals to keep things focussed
Campaign outline – this acts as an introduction to your campaign, and describes what your collaboration is all about. It can be AI assisted, or your can write your own.
Publishing period – when content should be going live. If you have multiple deadlines within the campaign period, the end date should correspond to the latest deadline in the period.
✨ Our campaign builder users AI technology to help you create high quality brief, fast.
Step 2: Details
Here is where you select your channels, and define some campaign logistics.
You'll fill in the following information:
Select channels – Based on the initial information, we use AI technology to suggest what channels to use. It's up to which channels you select!
Deliverables – Define how many contents creators must publish for each channel.
Tagging – Define what accounts creators should tag
Define focus – This is what creators should focus on when creating their content. You can enter an "Other" custom focus if you wish. We use this information to draft your content description using AI, which you are free to edit later.
How creators should obtain your product/service – It's important for creators to understand whether they need to acquire products/services for the collaboration, and how they should do that.
👋 Please note: Right now, you are creating your brief template – you can customise each brief per creator, including the channels and deliverables requirements.
Step 3: The brief
Based on the information in step 1 and 2, a draft brief is generated. From here, you can edit the entire brief.
Some things you should pay attention to in particular:
Content requirements – make sure the description is clear and concise.
Payment type – you can select between single and multiple payments. Learn more here.
Content approval – you can toggle whether content approval is compulsory or not.
Content usage rights – decide exactly how you'd like to use the content created in the campaign, and for how long. Learn more here.
General rules (do's and don'ts) – we have some general best practices added here by default, but you're welcome to add your own.
Terms & conditions – our default term's and conditions are included by default, which you're free to customise.
Publishing your campaign
Once you're happy with your campaign brief, click Publish campaign.
You must then choose how you wish you publish your campaign:
Public – creators who match your profile criteria will be able to apply to your campaign. Learn more here.
Private – only invited creators are able to see your campaign.
Click Publish campaign once more, and you're live! 🎉
Have any questions? Send us a chat!