Ready to work with creators? Get started by following this 4-step process to create a campaign!
Step 1: Create a draft campaign
To create a campaign:
Select Campaigns in the sidebar menu.
Click on Create a Campaign in the top right-hand corner of the page.
Step 2: Write your brief
You’ll now be able to create your brief. Our campaign brief process is designed to help you clearly communicate what you expect from creators in a collaboration.
You’ll find useful tips throughout the brief to guide you on what to write.
There are 5 sections to the brief:
Campaign description: Here is where you can introduce your brand and product or service to creators. You’ll also be asked to set your campaign goals and the publishing timeline.
Compensation: This is where you specify how creators will get paid for the collaboration (monetary payments and/or products), including any product delivery logistics if needed.
Campaign channel: Here, you’ll be asked to select your campaign channel, and describe the content requirements. This includes how creators should disclose sponsored content, plus general dos and don’ts.
Campaign applications: In this section, you can specify whether you’d like to allow creators to apply to your campaign. More information on this below.
Important information: Here is where you can include important information about the campaign, such as a competitor clause and content usage rights. You can learn more about the different content usage rights options here.
Saving your progress
As you write your brief, your progress is automatically saved along the way. This happens each time you edit a field or click “Next”.
Instagram hashtags & mentions
If you selected Instagram as your channel in the campaign channel section, you’ll be asked to indicate what hashtags (ie: #inzpire_me) and mentions (ie: @inzpire_me) you’d like the creators to include in their content.
It’s especially important you specify a mention, since this is how the platform will automatically detect when a creator has published content for your campaign. To learn more about this, click here.
If you’ve selected Instagram or Youtube as your campaign channel, you’ll be asked if you’d like to allow creators to apply to your campaign.
By selecting Yes, you’ll be prompted to set your profile criteria. This will specify which type of creators will receive your campaign application page, and be invited to apply to your campaign.
A campaign application page is a condensed version of your brief. It provides enough information for creators to decide whether they’re interested in applying to your campaign.
It’s automatically generated and sent to creators when you launch a campaign.
By selecting No, creators will be unable to apply to your campaign. This can't be changed after your campaign is published.
Step 3: Invite and price creators from Shortlists
If you’ve already created a shortlist, you can opt to invite those creators to your campaign right away. To learn more about shortlists, click here.
To invite and price creators from your shortlists:
Select one or more shortlists from the dropdown. You can always invite more creators to your campaign after you’ve created it.
Once you’ve selected a shortlist, the creators in the shortlist will be visible below.
If you selected Instagram as your campaign channel, you’ll also find the Instagram Pricing Calculator on the page. Here, you can edit your target CPM range, then click Calculate. This will generate Instagram Calculator Prices to help you decide what fee to offer each creator.
To set a fee for a creator, click Set Fee, then type in the fee you want to pay the creator. Click Apply.
To remove a creator from being invited to the campaign, simply click Remove located on the top right, next to the creator's name.
When you’ve set fees for each creator and made all necessary adjustments to the brief, click Next. You’ll be given a quick summary of your booking invitations. When you’re ready, click Looks good to move on to the next step.
Step 4: Review campaign
Lastly, review the details of your campaign, and make sure your brief is correct.
If you notice a small mistake, such as a typo, hover over the area of the brief, and click to edit. Please note that some fields are not editable, such as campaign channel and compensation type, since they affect the overall campaign structure. If you need to make bigger changes to the brief, you can return to the main campaign editing view by clicking “X” on the top left.
After reviewing your campaign, click Launch campaign. Any creators you invited to your campaign will receive a booking request, which you can review in the All collaborations dashboard.
If you opted to allow creators to apply to your campaign, applicants will appear in Creator Screening. You can learn more about Creator Screening here.
To learn how to invite creators to your existing campaign, click here.
Have any questions? Send us a chat!