Launch a campaign
When you find a creator or group of creators you'd like to work with, create a campaign to start sending out booking requests. Creating a campaign is a simple 4 step process.
Step 1: Create a campaign
To create a campaign, click on Campaigns in the sidebar menu.
Click on Create a Campaign in the top right-hand corner of the page.
You’ll be asked to name your Campaign. After you give it a name, click Next: Create a Brief.
Step 2: Create a Brief
You’ll now be asked to Create a Brief. You’ll be given the option of writing a customized brief or choosing a brief template you can quickly fill in.
Choose your preference by selecting one of the seven tabs at the top of the booking request. You can choose:
- Write your own
- Branding - Instagram
- Discount code - Instagram
- App feature - Instagram
- CPA deal - Instagram
- Product review - Youtube
- Product review - Blog post
We recommend that you include your collaboration expectations, goals, and the social media channels you want to collaborate on in the brief.
If you choose templates 2-7, you’ll be asked to select the appropriate responses to questions concerning your brand, the product, compensation, campaign overview, campaign structure, and content guidelines.
After completing the brief, you need to choose what Content Usage Rights you'd like to have. You'll be able to choose between four types of Content Usage Rights: (1) Full Usage Rights, (2) Two-Year Usage Rights, (3) No Usage Rights, and (4) Custom Usage Rights. Learn more about the different Content Usage Rights here.
Click Next: Delivery Date
Select the date you’d like the creators to publish the post by. If you’re sending the creators a product, take into account the time it takes to deliver the product.
If you want the creators to publish more than 1 post, select the date you’d like the last post to be published by.
Note: If you want different delivery dates for the creators, you’ll be able to customize the dates at a later step.
After selecting a delivery date, click Next: Budget
The budget is the average fee the creators are charging to publish one post.
You’ll be asked to type in the budget you’re willing to pay each creator in the campaign. You’re free to offer a lower or higher amount based on the scope of the booking. It’s up to the creators whether they’ll accept the deviation from their average fee.
You’ll be able to customize the average fee of each creator at a later step.
Note: The fee that’s displayed will be approximate if your display currency differs from the creator's selected payment currency. The fee will be in the equivalent amount based on the exchange rate for that day. Our exchange rate is based on data provided by Yahoo Currency Converter. The exchange rate will not be locked in until the creator accepts the booking request.
Also note that depending on your bank/payment method, there may be applicable conversion fees. To learn more about exchange rates and conversions, click here. To learn more about how to change your display currency, click here.
After typing in your budget, click Finish and select Next: Invite Creators
Step 3: Invite Creators
You can invite creators to your campaign from your Shortlist.
If you do not have any Shortlists, click Invite creators later to review your campaign. You’ll be able to invite creators to your campaign after you've finished completing your campaign.
If you do have Shortlists, select a Shortlist from the search bar. You can add more than one Shortlist to your campaign.
You’ll also have the option to customize delivery dates and budgets for each creator by clicking Customize Brief in a later step.
Click Next: Review Campaign.
Step 4: Review Campaign
If you've added creators to your campaign from a Shortlist, you’ll be asked to review the content of your booking request. Double check the brief, delivery date, and budget.
Before creating your campaign, you’ll need to add your credit card. Your card will not be charged until the creators accept the booking request.
If everything is in order, select Finish and Create Campaign.
The creators will be notified of your booking request and will have 7 days to accept or decline your booking before it expires.
Have any questions? Send us a chat!