Ready to work with creators? Get started by following this 3-step process to create a campaign!
Step 1: Create a campaign
To create a campaign, select Campaigns in the sidebar menu. Then, click on Create a Campaign in the top right-hand corner of the page.
You’ll be asked to name your Campaign. After you give it a name, click Next: Create a Brief.
Step 2: Create a Brief
You’ll now be asked to Create a Brief. You’ll be given the option of writing a customized brief or choosing a brief template you can quickly fill in.
Choose your preference by selecting one of the seven tabs at the top of the booking request. You can choose:
- Write your own
- Branding - Instagram
- Discount code - Instagram
- App feature - Instagram
- CPA deal - Instagram
- Product review - Youtube
- Product review - Blog post
We recommend that you include your collaboration expectations, goals, and the social media channels you want to collaborate on in the brief.
If you choose templates 2-7, you’ll be asked to select the appropriate responses to questions concerning your brand, the product, compensation, campaign overview, campaign structure, and content guidelines.
Content Usage Rights
After completing the brief, you need to choose what Content Usage Rights you'd like to have.
You'll be able to choose between four types of Content Usage Rights: (1) Full Usage Rights, (2) Two-Year Usage Rights, (3) No Usage Rights, and (4) Custom Usage Rights. Learn more about the different Content Usage Rights here.
Select the date you’d like the creators to publish their content by. If you’re sending the creators a product, take into account the time it takes to deliver the product.
If you want the creators to publish more than 1 piece of content, select the date you’d like the last post to be published by.
You can indicate in the brief above how far apart you want the creators to publish their posts.
Note: If you want different delivery dates for the creators, you’ll be able to customize the dates when you invite them to join your campaign.
Hashtags & Mentions
Indicate what hashtags (ie: #inzpireme) and mentions (ie: @inzpire_me) you’d like the creators to include in their content.
Step 3: Review Campaign
Once you complete the brief, you’ll be asked to review the content of your booking request. Double check the brief, delivery date, and content usage rights.
If everything is in order, select Create Campaign.
Now, your campaign is set! To learn how to invite creators to your campaign, click here.
Have any questions? Send us a chat!