To increase your chances of getting a fair offer from brands, you should let them know what compensation you’re expecting for a collaboration. You can do this by adding your pricing information to your profile.

If you’ve connected your Instagram channel, and haven’t added Instagram pricing options yet, a price for 1 Instagram post is set for you automatically. You’ll learn more about this in the section, Pricing for 1 Instagram post, below.

How to find and edit your pricing information

To edit your pricing information, click on My Pricing in the sidebar menu.

To help price your Instagram collaborations, you’ll find our Instagram Pricing Calculator on the My Pricing page. To learn more about the Instagram Pricing Calculator, click here.

Here’s how to add pricing information:

  1. Click the +Add Pricing button under the channel you want to add pricing for.

  2. Select the collaboration option you want to set pricing for. You'll be able to add more options and pricing later.

  3. Once you’ve selected a collaboration option, you'll be prompted to add a price range. This will let brands know what price you expect for this type of collaboration.

  4. You can also choose to add a description to let brands know any other details about the collaboration offer or price range you set.

  5. Then, hit Save.

  6. To add more collaboration offers and price ranges, click the +Add Pricing button again, and repeat the steps above.

Instagram collaboration options

For Instagram, you'll have a few pricing options for different types of collaborations:

  • 1 Instagram post: You create 1 standard post (photo and caption) for a flat fee.

  • 1 Instagram story: You create 1 story (lasting a minimum of 15 seconds or 3 still images) for a flat fee.

  • 1 Instagram video: You create a video for 1 Instagram post (maximum 60 seconds and caption) for a flat fee.

  • 1 Instagram IGTV: You create a video (minimum 60 seconds and caption) for 1 IGTV post for a flat fee.

  • 1 Instagram carousel: You publish a series of 2 or more photos in 1 post (photo slideshow and caption) for a flat fee.

  • Instagram ambassadorship: You work with a brand for a set period of time, publishing sponsored content on Instagram regularly.

  • Instagram package: You package various types of Instagram content (ie. 2 posts and 2 stories) and offer this service for a reduced price.

Pricing for 1 Instagram post

If you’ve connected an Instagram account, and haven’t added pricing options yet, a price for 1 Instagram post is automatically added to your profile. This price is calculated once a day based on your estimated Instagram performance, and will be visible to brands viewing your profile.

The collaboration option for 1 Instagram post cannot be removed, but you may edit the price range. We recommend editing the price range for this collaboration option, to receive booking requests that meet your expectations. To learn more about pricing strategy, and our Instagram Pricing Calculator, click here.

Here’s what brands will see if you haven’t added pricing for 1 Instagram post:

Pricing for Instagram package

If you select Instagram package as a collaboration offer, be sure to indicate what's included in your package. First, use the checkboxes to deselect any types of content that aren't included in your package. Then, use the dropdowns to indicate how many of each type of content will be included in your package.

Collaboration options for other channels

You can also add pricing information for collaborations on other social media channels:

  • YouTube video: You create 1 video with a sponsored segment for a flat fee.

  • Facebook copy: You create 1 standard post (photo or video and caption) for a flat fee.

  • Website blog post: You write 1 blog post for a flat fee.

  • Podcast collaboration: You create 1 podcast with a sponsored segment for a flat fee.

  • Twitter collaboration: You write 1 tweet for a flat fee.

  • Snapchat collaboration: You publish 1 standard post (photo or video and caption) for a flat fee.

Viewing pricing information on your profile

Once you save your pricing information for different collaborations, they'll be visible to brands when they search for creators and send booking requests.

To view pricing information on your profile, click your profile name at the top right-hand corner of the page, and select View Profile. Then, scroll down and click on the Pricing tab.

When a brand creates a booking request, they’ll send an offer based on the price ranges you set. The offer may be higher or lower than your price ranges depending on the scope of the booking, and their marketing budget.

It’s up to you to decide if you’re willing to accept the offer. You can accept or decline any booking requests received, or you can negotiate the terms of the booking.

Unsure about how to price yourself?

Watch our video below. It'll walk you through the entire process of pricing your Instagram collaborations, including:

  • What brands think about when it comes to pricing

  • How to use our Instagram Pricing Calculator

Questions? Send us a chat!

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