Social media engagement (ie. likes, comments, views, shares, followers) created by third-party sites/apps, bots, or people is damaging to and the influencer marketing community at large. 

We will take action on accounts we suspect have used any fake engagement program, such as follower exchange programs (ie: follow-for-follow, follow loop, #like4like, etc.) or sites/apps that promise to help users "get more followers fast."

What is fake engagement? 

Fake engagement refers to programs or sites/apps that artificially increases a user's followers, likes, views, shares, or comments. 

If you've signed up or paid for an automated tool or external service to boost your following, likes, etc. or participated in a like, share, follower exchange program (ie. follower-for-follow), you are generating fake engagement, and such activity is strictly prohibited on

Why do we care?

When brands search for influencers to collaborate with, they are looking for a credible influencer who has great content and reach. By participating in programs that generate fake engagement, you are undermining your credibility as an influencer and you are being dishonest to brands about your distribution power. 

Influencers with an authentic following work hard to produce inspiring content that organically generates great engagement levels, and using tools or programs that create fake engagement ultimately undercuts their hard work.

What are the consequences?

If you are suspected of using any fake engagement program or tool, your profile will be deleted.

Let's keep our community honest!

Click here for more information about fake engagement: Twitter, Instagram, Facebook

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