All Collections
I'm a creator!
The basics
An overview of your Instagram media kit
An overview of your Instagram media kit

Learn about your profile and media kit.

Updated over a week ago

What are influencer media kits?

Influencer media kits are digital portfolios that you use to introduce yourself and your services to brands. They share information about who you are in a visually attractive way, so brands can see why you’re the perfect creator to work with!

When you sign up with, your profile will also be your new media kit. It:

  • Is packed full of valuable insights and data that brands are looking for.

  • Updates automatically every day, so you can avoid going through the trouble of doing it manually!

  • Is easily shareable, so you can use it to reach out to brands for collaborations off the platform too.

Why should you have an influencer media kit?

Media kits are fast becoming an industry standard. Many brands expect to see well-made media kits, just like a traditional job would expect to see a great CV or resume. Having a great media kit can help you in a number of ways. You’ll:

  • Be prepared if you’re approached by brands.

  • Seem more professional, credible, and trustworthy.

  • Create a simple way for brands to learn more about your work and key metrics.\

  • Help you to score better collaboration deals and negotiate better contract terms!

In a nutshell, having a great media kit makes interacting with brands a lot easier.

How do I use my media kit?

There are a few ways you can use your media kit to get more collaborations. Learn how to share your media kit to external brands here.

  1. You can place a link to your media kit in your Instagram bio. Brands that check out your profile will be able to access it and be impressed with you right away!

  2. If you already have a media kit, add a link to your media kit. This way, you can avoid overcrowding your existing media kit with data.

  3. Or ditch your existing media kit altogether! Then you can avoid doing the hard work of updating it all the time.

  4. Consider proactively reaching out to brands you want to work with. Include a link to your media kit in your emails, so it'll give brands a clear idea of what value you can bring to their businesses.

What insights does my media kit show?

By connecting your Instagram or YouTube to your account on, we'll be able to show brands valuable data, such as your audience demographics, posting habits, content performance, and more. Brands use this information to determine whether creators are a match for them!

Your media kit includes:

  • Basic information, such as your location, gender, language, category, and pricing.

  • 6 of your most recent Instagram posts.

  • Reviews and results from previous collaborations on

  • External collaborations you’ve completed off the platform.

  • Your price ranges for different types of collaborations.

Instagram insights

  • The average engagement rate and reach of your most recent 50 Instagram posts, as well as your historical reach and impressions.

  • Metrics (reach, impressions, and engagement) of your highest and lowest performing Instagram posts and stories from your most recent 50 posts.

  • What cities or countries your audience is located in, as well as their age groups and gender.

  • Your most used hashtags and mentions.

  • Posting habits, such as how often you publish posts and videos a week.

YouTube insights

  • When you last published a YouTube video and your net subscribers gained (+) or lost (-) in the last 30 days.

  • Your total YouTube video views, average view percentage, video engagements in the last 30 days, and average views per video.

  • How many likes, dislikes, shares, and comments were generated in the last 30 days.

  • What countries your audience is located in, as well as their age groups and gender.

How do I see my media kit?

You can view your media kit in 3 easy steps! To do this:

  1. Log into your account:

  2. Click on your profile name at the top right-hand corner of the page.

  3. Hit View Profile in the dropdown.

Questions or feedback? Send us a chat!

Did this answer your question?