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Keeping your social media activity authentic
Keeping your social media activity authentic

Why we care about fake followers and engagement.

Updated over a week ago

Fake followers and fake social media engagements like receiving likes, comments, views and shares from bots, third-party sites/apps or people, hurts both and the creator community.

We’ll take action on accounts we suspect have used any fake engagement or follower program, such as follower exchange programs (ie: follow-for-follow, follow loop, #like4like, etc.) or sites/apps that promise to help users "get more followers fast."

What’s fake engagement and followers?

Fake engagement refers to programs or sites/apps that artificially increase a user's likes, views, shares, or comments.

Fake followers refer to fake accounts that were created to follow users and boost their audience size.

If you've paid for or engaged in the following:

  • An automated tool or external service to boost your following, likes, etc. and/or

  • A like, share, or follower exchange program (ie: follow-for-follow, follow loop, #like4like, etc.)

Then you’re generating fake engagement, and such activity is strictly prohibited on

Why do we care?

When brands search for creators to collaborate with, they’re looking for credible creators who have great content and authentic engagement and reach. By participating in programs that generate fake engagement or followers, you’re undermining your credibility as a creator and you’re being dishonest to brands about your distribution power and influence.

What are the consequences?

If you’re suspected of using any fake engagement program or tool, your profile will be deleted.

Let's keep our community honest!

Click here and here for more information about fake followers and engagement, along with tips on how to grow your Instagram audience and engagement organically.

More information about platform terms and rules can be found here: Instagram, YouTube, TikTok, Snapchat, and Facebook.

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