How does creator pricing work?

What the collaboration offers and price ranges mean.

Updated over a week ago

You can view creators’ price ranges for different types of collaborations under the Pricing tab in their profiles.

To do this, first go to Discover Creators. Next, click View Profile next to the creator you're interested in collaborating with, and you’ll be directed to the creator’s profile. Under the creator’s profile information and photos, you'll find the Pricing tab. Click on it to view the creator’s collaboration options and pricing.

Instagram collaboration options

For Instagram, creators have 7 pricing options for different types of collaborations:

  • 1 Instagram post: Creators create 1 standard post (photo and caption) for a flat fee.

  • 1 Instagram story: Creators create 1 story (lasting a minimum of 15 seconds or 3 still images) for a flat fee.

  • 1 Instagram video: Creators create a video for 1 Instagram post (maximum 60 seconds and caption) for a flat fee.

  • 1 Instagram IGTV: Creators create a video (minimum 60 seconds and caption) for 1 IGTV post for a flat fee.

  • 1 Instagram carousel: Creators create a series of 2 or more photos in 1 post (photo slideshow and caption) for a flat fee.

  • Instagram ambassadorship: Creators work with you for a set period of time, publishing sponsored content on Instagram regularly.

  • Instagram package: Creators package various types of Instagram content (ie: 2 posts and 2 stories) and offer this service for a reduced price.

If a creator hasn’t added Instagram pricing options yet, a price for 1 Instagram post is set for them automatically, based on our Instagram Pricing Calculator.

Collaboration options for other channels

Creators can also choose to add pricing for collaborations on other social media channels, including:

  • Youtube video: Creators publish 1 video with a sponsored segment for a flat fee.

  • Facebook copy: Creators publish 1 standard post (photo or video and caption) for a flat fee.

  • Website blog post: Creators write 1 blog post for a flat fee.

  • Podcast collaboration: Creators publish 1 podcast with a sponsored segment for a flat fee.

  • Twitter collaboration: Creators write 1 tweet for a flat fee.

  • Snapchat collaboration: Creators publish 1 standard post (photo or video and caption) for a flat fee.

Each collaboration option the creators add will have a price range next to it to indicate how much the creator expects to be paid for that type of collaboration.

Note: The price ranges will be shown in the display currency that you selected.

Taking a creators’ pricing information into consideration when sending booking requests

Making an offer within the price range the creator is requesting will give you the best chance of them accepting your booking request. This saves you time, since you’re likely to onboard creators faster. You’ll also avoid leaving creators a bad impression of your brand because of low offers.

The price the creator is asking for is just one of the various factors you should consider when making an offer. To learn more about pricing strategy, click here.

Some creators may choose to leave the price range for certain collaboration options negotiable. In this case, you can either approach the creator with an offer, or use our Instagram Pricing Calculator on the platform to estimate a fee to start with. This will get the conversation and negotiations between you and the creator started.

Once a creator receives your booking request, they’ll then evaluate whether the fee is adequate, and may negotiate the budget that you’ve offered. The creator can also choose to decline the booking request you send them. You’ll receive a notification when the creator responds to your booking request.

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